Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

If there’s one thing that has revolutionized the way people browse online, it is personalization. This transformative experience, often felt as your social media app anticipating your needs, is ...

As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content ...

The digital landscape has evolved far beyond its nascent stages in today's interconnected world. We're now part of an era where the consumer market is in perpetual flux, with demands escalating and ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...