Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. There are two reasons your customer service is unforgettable ...

Exceptional customer service can make or break a brand, and in today's fast-paced world, large language models (LLMs) are dramatically transforming how businesses approach customer support.

Google's customer support for Pixel phones doesn't seem to have the best reputation, but what has your experience been like?

Artificial intelligence (AI) is transforming customer service from a reactive, labor-intensive function into a proactive, data-driven advantage. With the rise of —ranging from intelligent chatbots to ...