As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest pricing analytics study on the consumer goods industry. A leading consumer goods ...

The retail business is challenging in the best of times. But we’re not in the best of times; we’ve come through a period of uncertainty, followed by massive labor shortages, supply chain disruptions, ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...