With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

A wealth of AI tools are emerging to assist in creating brand identities, video content, and more. Among these innovative tools, Looka AI stands out as a powerful solution for logo creation and ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

After a dramatic rebrand 5 years ago, the South Korean automaker is selling more cars than ever in the U.S. CNBC replaces its peacock with . . . a triangle The logo update comes as CNBC spins off from ...

Opinions expressed by Entrepreneur contributors are their own. How much should you spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, ...