Whether driven by institutional goals or personal career ambitions, researchers are increasingly under pressure to deliver high-performing, high-impact research. The challenge is to secure funding, ...

Competitive research is a crucial part of any good marketing and business plan. Many companies lose business to competitors they have never even heard of simply because they've never taken the time to ...

Companies are increasingly leveraging AI competitive intelligence toolkits to remain competitive in our fast changing business landscape. In fact, 64% of B2B marketers consider AI invaluable in their ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

This article was written by Buyside Market Specialist Phil Capone. Extreme volatility, macroeconomic uncertainty, new geopolitical risks, and increased regulations make navigating today’s markets ...