While many people might think that all automotive body development takes place in computer aided design these days, a big chunk of it still gets the old-school clay modeling treatment to sculpt out ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

WARREN, Mich. (AP) — Car designers have every kind of software and virtual reality tool. But when they want to make sure a car’s curves look just right, they rely on one of the world’s oldest ...

Honda has decided to collab with an Italian company in the business of 3D printing – and the machines work almost exclusively with clay. Let’s talk about it. Amidst all this, Honda continues to putter ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

GM unveiled its Chevy Blazer EV.R all-electric race car concept last month, just a few days prior to the 2025 Daytona 500. Built on the current “Next Gen” chassis underpinning the ICE-based Chevy ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

WARREN, Mich. -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...