Case interviews have been popular with management consulting firms for years, and in recent years they've become more commonly used by employers in other industries. Those considering a career in ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

The case interview for a marketing role requires practice to feel comfortable responding to a specific—often real—marketing challenge, while presenting confidently and showing off your personality.

Employers use interviews to assess your qualifications, evaluate your fit, and promote their organizations. But interviewing is a two-way street. Your goals are to share more about your qualifications ...