CRM Buyer

Oracle Reinvents How Generative AI Makes CRM Work Better

Oracle announced three significant artificial intelligence (AI) overtures with a heightened focus on CRM and service this week at Oracle CloudWorld in Las Vegas. On Tuesday, Oracle released details of ...
Forbes

On CRM: Oracle Is Integrating CRM With Assets And This Is Where CRM Is Headed

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. If you want to know where CRM is headed just take a look at what ...
IT Business Edge

Salesforce vs Oracle CRM Software

Oracle, for as long as anyone in IT can remember, has always trailed Salesforce when it comes to providing the best CRM software, even after Oracle acquired Siebel, the pioneer of the category, in ...
Diginomica

Oracle Live brings the future of CRM to a head - can AI bridge the sales and marketing gap?

Yesterday's Oracle Live event on the future of CRM marked the launch of Oracle Fusion Marketing (not to be confused with Oracle Marketing; I'll get to that). But as usual, it's the burning question ...
CRM Buyer

Oracle Releases Next Version of PeopleSoft CRM

Oracle has released the next version of PeopleSoft’s CRM application, version 9, fulfilling a promise made to PeopleSoft customers concerned over Oracle’s acquisition of the vendor. Included in the ...
CRN

Oracle Aids Road Warriors With New CRM 'Sales Gadgets'

Oracle said the new Oracle CRM Gadgets For Sales, through pre-built integration with the Oracle Contact Center On Demand application, provide quick access to important information without having to ...