What prompts a CEO or company to consider rebranding? Many factors may influence this decision. Determining whether change is needed can be critical to your organization’s future as today's dynamic ...
Effective September 1, 2022, the company’s brand portfolio evolved into two brand clusters led by Jane Hertzmark Hudis, Executive Group President, and Stéphane de La Faverie, who has been promoted to ...
Businesses grow, and so should their brand identities. In the early stages of a startup, building a recognizable brand is essential. But as the company scales, what once worked may no longer reflect ...
CHICAGO--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) today announced a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a strategic brand realignment designed to ...
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