Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The Centers for Medicare & Medicaid Services announced Thursday the Innovation in Behavioral Health Model, a new approach that is designed to test for improving outcomes for adults with mental health ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...