Search engine optimization (SEO) is the cornerstone of ecommerce. If you’re an online seller, you can’t grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies ...

Search engine optimization (SEO) is based on a set of foundational ideas, strategies, and technical processes that have evolved over time. Although those may be old hat for longtime practitioners, ...

Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered ...

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. There’s a lot to learn, and it will take years of experience to get it all down. But if you understand a ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed. The travel industry pioneers – Hotwire, Priceline, ...

John Mueller of Google posted a set of posts on Twitter the other day that deserve to be highlighted around the concept of basic SEO and if that makes it easy or not. In short, just because some SEO ...

If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit it is getting a tad bit repetitive, it’s not without ...

Some critical questions are being fielded by digital marketing agencies today regarding video and search engine optimization (SEO). For example, is SEO necessary when creating a video? And, if so, why ...

The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends ...