Buzzwords about creativity and fulfillment are no substitute for the tangible benefits employees seek in the workplace.

Authenticity is no longer optional. Audiences, employees, and clients can tell when a brand is performing instead of being ...

As the all-important question of truth and facts continues to dominate current affairs, it may come as no surprise to learn that Merriam-Webster's word of the year is "authentic." The online ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Today at NRF 2026: Retail's Big Show, Google Cloud and Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a ...

Authentic marketing isn't about delivering perfection, according to Stacey Brass-Russell. It's about fostering conversation and connection. Many solo entrepreneurs have heard that they should embrace ...