Apple's "Awe Dropping" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro ...

Apple's September 2025 event introduced the full iPhone 17 lineup, marking a major shift in design, performance, and pricing. With every model now starting at 256GB of storage, Apple is positioning ...

AirPods Pro 3: Still start at $249. Slightly new design with new foam tips, better noise cancellation, Live Translation. Apple Watch Series 11: High blood pressure monitoring, Sleep Score. 5G, 24-hour ...

Apple is set to announce the iPhone 17, Apple Watch Series 11, and more today as part of its “Awe dropping” special event. I’m in Steve Jobs Theater at Apple Park for the festivities, so head below ...

Apple's big iPhone reveal is upon us. The big show kicked off at 10 a.m. PT on Tuesday, Sept. 9, and you can watch a recording of the livestream at Apple's website and YouTube. We've been updating ...